Metropolitan Water District Delivers Water-Saving Message In Response To Drought

Keep an eye and an ear out for the Metropolitan Water District TV and Radio ads that will be aired over the next several months as part of an ongoing region-wide advertising campaign, Don’t Waste Another Minute Wasting Water. The comprehensive campaign includes the 30-second television spots, 60-second radio advertisements and traffic report sponsorship, as well as online and mobile ads throughout the district’s six-county service areas through Oct. 30.

“We’re building a broad outreach campaign that reinforces to Southern Californians just how serious the drought is,” said Metropolitan General Manager Jeffrey Kightlinger.

The television ads will air on Los Angeles and San Diego area stations through Sept. 28. The spots join radio advertisements and traffic report sponsorships on English, Spanish, Mandarin, Cantonese, Vietnamese and Korean stations. Along with the television and radio spots, Metropolitan’s water-saving message will be the focus of specialized “Water Wise Wednesdays” segments offering conservation tips on television and radio stations as well as on-line advertising. The campaign also will feature focused billboard and movie theater advertising.

About the Author

CWEA Staff

Support great stories about water professionals & projects. Join CWEA

Leave a Reply

Your email address will not be published. Required fields are marked *