WEF has been presented a tremendous opportunity to work with the Ad Council on a water public awareness campaign. Many water sector organizations are gearing up to fund the effort, and we need your contribution to the 3-year water campaign. To learn more about the campaign and to contribute, visit http://adfunding.watersworthit.org/ The Ad Council, renowned for their groundbreaking public-service campaigns, is seeking a proposal from WEF to embark on this water awareness, three-year venture. WEF is asking individuals and water sector organizations to contribute to the Ad Council’s partner-funding requirements of $3 million for three years. This investment will leverage the Ad Council’s $90 million in pro-bono professional development and media buys over the three years.