WEF (and Water) Needs Your Help

WEF has been presented a tremendous opportunity to work with the Ad Council on a water public awareness campaign. Many water sector organizations are gearing up to fund the effort, and we need your contribution to the 3-year water campaign. To learn more about the campaign and to contribute, visit http://adfunding.watersworthit.org/ The Ad Council, renowned for their groundbreaking public-service campaigns, is seeking a proposal from WEF to embark on this water awareness, three-year venture. WEF is asking individuals and water sector organizations to contribute to the Ad Council’s partner-funding requirements of $3 million for three years. This investment will leverage the Ad Council’s $90 million in pro-bono professional development and media buys over the three years.

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2 comments on “WEF (and Water) Needs Your Help

  1. Jack Kubota says:

    Is there a reason why AWWA is not a part of the WEF/Ad Council campaign?

  2. Lola Dvorak says:

    WEF is leading this effort with the Ad Council because it will be based on its WATERS WORTH IT public awareness campaign. WEF and AWWA often partner on similar initiatives.

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