The Evolution of CWEA’s Logo

While an association’s name is its primary element of branding, its logo is the visual representation of the association’s identify. The logo provides a means to quickly identify the association and its services. The logo should be created with visual tone and appeal that is linked strategically to the association’s mission and “story”. The current CWEA logo, with its “yin-yang” water drop (designed in 1977 by Tom Benge, LACSD), nicely captures the concepts of water recycling and sustainability in the “One Water” era –not bad considering it has served as the basis for our Association’s logo for 43 years!The History Committee compiled the following images of our Association’s various logos over the last 90 years.

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